WORDOFMOUTH
WORLD'SOLDESTMEDIA
The idea is simple. Create stuff that people want. Create things that people care about. If you create things that people care about, they take ownership and help you share it. If you do something good enough, your audience can keep it going in ways you never thought possible. People’s reaction to it becomes part of the narrative.
We want to create conversations. And we want to do well by doing good. Let’s start with a simple truth: over 90% of people will believe a recommendation from friends and family over any other type of advertising. Word of Mouth doesn’t indulge in deception, just the opposite. Communication that’s honest and impactful creates more value, because people who trust you will talk about you.
